12/17/2023 0 Comments Resikling simbl fun looms![]() Frito-Lay partnered with the Compost Council of Canada to educate consumers, getting them to discard the bag into compost bins and not recycling bins, but some municipal green-bin programs didn’t accept the material so the bags ended up in landfills anyway. She said household composting was a niche activity at the time - and Canadian winters didn’t help. In the end, it wasn’t just the noise that sunk the bag, Morgan said. The company turned its attention inward to less publicly visible initiatives, focusing on making sustainability improvements to its supply chain and production line. The efforts didn’t work, and SunChips sales took a hit.įrito-Lay eventually gave up and discontinued the bags both in the U.S. Then in early 2011, it tried a new adhesive in hopes it would make the bag quieter. The company first responded with a gimmick, offering to mail free ear plugs to crabby customers. Yet customers hated the bags so much that Frito-Lay logged a record number of complaints. “An important step in our decade-long environmental journey, we believed the trade-off was worth it: a little more noise for a little less waste,” according to Frito-Lay Canada spokesperson Sheri Morgan. “I think now people would be more accepting of the noise because public awareness about the impact of traditional plastics is so negative … People are pushing back.”įrito-Lay, a subsidiary of food and beverage behemoth PepsiCo, was adamant they were on the right side of history. “I think when that SunChips bag came out, it probably hit the market too soon and the consumers and the industry weren’t ready for it,” said Tony Walker, a biologist and assistant professor at Dalhousie University’s school for resource and environmental studies. With the mainstream arrival of eco-anxiety, a term the American Psychological Association defines as “ chronic fear of environmental doom,” I wanted to find out why the crunchy, compostable experiment didn’t work and whether something similar could succeed today. Perhaps the bag was just ahead of its time. It didn’t last two years on North American store shelves. But fans of the wavy, square-ish multigrain chip simply couldn’t get over how loud it was. It was a laudable advancement in snack bag technology. And it failed spectacularly.įour years of research had gone into the compostable chip bag. Ad campaigns boasted that it could decompose within 14 weeks of being tossed in an active compost pile - lifetimes short of the expected 400 years it would take to break down a similar package made from petroleum-based plastic. The company’s solution was to make a chip bag from more than 90 per cent plant-based polylactic acid, a polymer that used fermented plant starch commonly extracted from corn. ![]() One former executive, looking through a business lens, framed the problem as “ branded litter.” SunChips’ parent company Frito-Lay had been experimenting with compostable packaging at the time to address concerns about the environment. People created sassy Facebook communities including “ SORRY BUT I CAN’T HEAR YOU OVER THIS SUN CHIPS BAG,” which still has nearly 40,000 members despite being inactive. Its 95-decibel crunches were compared to a running motorcycle engine - loud enough to potentially damage your hearing. Introduced in spring 2010, the compostable bag quickly gained more notoriety for its volume than its plant-based material. A sound so spectacular and un-chip-bag-like that TV producers made the “ world’s first 100 per cent compostable chip bag” the butt of jokes for weeks. It was an exceptionally loud, metallic crinkle. With its excellent price/performance ratio the R X 8.2 makes high-tech weaving possible at a competitive price.Nearly 10 years ago, I too giggled at the horrendous sound a package of SunChips made in my hands. Nevertheless, also the production of lighter fabrics – down to 50g/m² – is possible. The R X 8.2 is primarily designed for the production of PP and HDPE tape fabric for heavy-duty applications such as FIBCs, tarpaulins, as well as geo- and agrotextiles, and meets the specific machine requirements on the target markets. The use of new materials reduces strain and friction on the tapes and increases the lifetime of wear and tear parts, keeping maintenance and spare part expenses down. Based on the well-proven Starlinger SL and alpha loom concepts, the new 8-shuttle loom ensures high-quality output, easy handling and smooth operation due to electronically controlled settings and well-engineered technical features. The next generation of heavy duty fabric loomsĪn operator-friendly loom that produces high-quality tape fabric for heavy-duty applications, has low maintenance and spare part requirements and is cost-efficient – these were the set targets in the development of the R X 8.0 loom.
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